1.1 Context

Devour is an online food ordering and delivery company

Devour has 3 core products: DevourPlay, the Merchant Portal, and the Admin Portal—an internal tool for Devour's internal team. This case study focuses on the Admin Portal.

1.2 Problem

The Admin Portal’s poor usability led to low user satisfaction and team efficiency

The original Admin Portal—built by engineers to quickly support business operations with a focus on functionality over UX—began to show its limitations as Devour’s internal team grew. Complaints increased, user satisfaction was just 40%, and team efficiency declined.

1.3 Goal

Optimize the Business Page's table for better information findability and less cognitive load

Based on research, I mapped the user journeys which noticed that pain points were concentrated on table pages. I then focused on the Businesses page—our most complex and scalable table page—and used affinity mapping to uncover its 2 themes: poor information findability and high cognitive load.

1.4 Solution

Redesign the Businesses page's table

The redesign organizes essential data compactly, making key data easy to locate while increasing information density and minimizing scrolling to boost efficiency. It aligns data presentation with user behavior patterns and leverages Devour’s design system to reduce cognitive load, enhance interactions and visuals, and ultimately improve overall usability.

Establish reusable table components

Building on the success of the redesigned Businesses page table, I created scalable components for cells, rows, and tables. After aligning with developers on feasibility, these components were applied to over 20 tables, ensuring consistency.

1.5 Impact

The redesigns received positive feedback